PRIVACY POLICY
Last updated March 6, 2026
This Privacy Policy explains how Equinox Guiding Service LLC (“Company,” “we,” “us,” or “our”) collects, uses, stores, and shares your information when you use our services (“Services”), including when you:
visit our website at https://equinoxguidingservice.com or any website of ours that links to this Privacy Policy
book a guided climbing trip, course, camp, or other service with us
contact us about rock climbing, ice climbing, mountaineering, youth camps, AMGA courses, or related offerings
engage with us in other related ways, including sales, marketing, events, or newsletter signups
Equinox Guiding Service is a professional rock climbing and ice climbing guide service based in Camden, Maine.
If you have questions or concerns, reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at admin@equinoxguidingservice.com.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Policy, but you can find more details by reading the full notice below.
What personal information do we process?
We may process personal information depending on how you interact with us, the choices you make, and the services you use.
Do we process sensitive personal information?
We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Do we receive any information from third parties?
We do not generally receive personal information from third parties, except where needed to provide services or process payments.
How do we process your information?
We process your information to provide, improve, and administer our services, communicate with you, process bookings and payments, maintain security, prevent fraud, and comply with legal obligations.
When and with whom do we share personal information?
We may share information in limited circumstances, such as with payment processors, service providers, or where required by law.
How do we keep your information safe?
We use reasonable organizational and technical safeguards, but no system is completely secure.
What are your rights?
Depending on where you are located, you may have rights regarding access to, correction of, or deletion of your personal information.
How do you exercise your rights?
You can contact us directly at admin@equinoxguidingservice.com.
TABLE OF CONTENTS
WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
HOW DO WE HANDLE SOCIAL LOGINS?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
WHAT ARE YOUR PRIVACY RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you voluntarily provide to us.
We collect personal information that you provide when you:
contact us through our website
request information about a trip, class, camp, or course
book a service with us
sign up for our email newsletter
purchase products, gift cards, or other offerings
otherwise communicate with us
The personal information we collect may include:
names
phone numbers
email addresses
mailing addresses
contact preferences
billing addresses
payment-related details needed to complete a transaction
When necessary, and with your consent or as otherwise permitted by law, we may process sensitive information such as:
health information relevant to participation in guided activities
limited medical or emergency information needed for risk management and trip planning
Payment Data
If you make a purchase, we may collect data necessary to process your payment. Payment processing may be handled by third-party providers such as Square. We do not store full payment card information on our own systems unless expressly stated otherwise by the payment platform. You may review Square’s privacy practices at:
https://squareup.com/us/en/legal/general/privacy
Social Media Login Data
If we offer the option to register or log in using a social media account, we may collect certain information from that provider, as described below in the section titled HOW DO WE HANDLE SOCIAL LOGINS?
You are responsible for ensuring that any personal information you submit to us is true, complete, and accurate, and for notifying us of any changes.
Information automatically collected
In Short: Some information is collected automatically when you use our Services.
When you visit, use, or navigate our Services, we may automatically collect certain information that does not directly identify you by name but may include technical or usage data, such as:
IP address
browser and device characteristics
operating system
language preferences
referring URLs
device name
general location information
information about how and when you use our website
This information helps us:
maintain the security and operation of our Services
improve website performance
understand site usage
support analytics and reporting
The information we collect may include:
Device Data
Information about the computer, phone, tablet, or other device you use to access our Services, including IP address, browser type, device identifiers, operating system, and system configuration information.
Location Data
We may collect general location data, such as location derived from your IP address. If your device settings allow it, more precise location data may also be collected. You can limit this by adjusting your device settings, though some site features may not function as intended.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to operate our business, provide services, and comply with legal obligations.
We may process your personal information to:
provide and deliver guided trips, climbing courses, camps, and related services
respond to inquiries and support requests
send booking confirmations, updates, and administrative messages
manage orders, payments, returns, and exchanges
request reviews or feedback
send marketing communications where permitted by law and consistent with your preferences
improve our website, services, and customer experience
understand usage trends and campaign performance
maintain site security and prevent fraud
comply with legal obligations
establish, exercise, or defend legal claims
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
In Short: We process personal information only when we have a valid legal basis.
Depending on your location, we may process your information:
with your consent
to perform a contract with you
to comply with legal obligations
to protect your vital interests
to pursue our legitimate business interests, where those interests are not overridden by your rights
If you are located in Canada, we may rely on express or implied consent where permitted by applicable law.
In some situations, applicable law may permit us to process information without consent, including for fraud prevention, investigations, legal compliance, or other recognized lawful purposes.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in limited situations and only as necessary.
We may share your personal information with:
payment processors and booking-related service providers
email marketing or customer communication platforms
website analytics or hosting providers
professional advisors, insurers, or legal counsel where needed
government authorities, regulators, or law enforcement where required by law
We may also share or transfer your information in connection with a merger, sale of assets, financing, or acquisition of all or part of our business.
We do not sell your personal information for monetary consideration.
5. HOW DO WE HANDLE SOCIAL LOGINS?
In Short: If you choose to log in through a social media account, we may receive limited profile information.
If our Services allow you to register or log in using a third-party social media account, we may receive certain profile information from that provider, such as:
your name
your email address
your profile image
other information you have chosen to make public
We use that information only for the purposes described in this Privacy Policy or as otherwise made clear to you. We do not control how third-party social media providers use your information, so you should review their privacy policies directly.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information only as long as reasonably necessary.
We retain personal information only for as long as needed to:
provide our Services
manage bookings and customer relationships
meet legal, tax, accounting, or insurance obligations
resolve disputes
enforce agreements
When we no longer have a legitimate business need to process your personal information, we will delete, anonymize, or securely store it until deletion is possible.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We use reasonable safeguards to protect your personal information.
We have implemented reasonable technical and organizational measures designed to protect the security of the personal information we process. However, no electronic transmission over the internet or data storage system can be guaranteed to be 100% secure. While we work to protect your information, you use our Services at your own risk.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on where you live, you may have rights regarding your personal information.
Depending on applicable law, you may have the right to:
request access to the personal information we hold about you
request correction of inaccurate information
request deletion of your information
object to or restrict certain processing
withdraw consent where processing is based on consent
request a copy of your data, where applicable
To exercise any of these rights, contact us at admin@equinoxguidingservice.com.
If you no longer wish to receive marketing emails from us, you may unsubscribe using the link in those emails or contact us directly. Even if you opt out of marketing communications, we may still send you transactional or service-related messages.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile devices include a Do-Not-Track (“DNT”) feature. At this time, no uniform standard for recognizing and implementing DNT signals has been finalized. As a result, we do not currently respond to DNT browser signals.
10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: Yes, California residents may have additional rights under California law.
If you are a California resident, you may have rights to request information about:
the categories of personal information we collect
the purposes for which we use that information
the categories of third parties with whom we share that information
the specific pieces of personal information we hold about you
deletion of your personal information, subject to certain exceptions
correction of inaccurate personal information
limitation of certain uses of sensitive personal information, where applicable
We do not sell personal information for monetary consideration and do not knowingly share personal information for cross-context behavioral advertising in a manner that would trigger opt-out obligations beyond those disclosed here.
To exercise your California privacy rights, contact us at admin@equinoxguidingservice.com or 207-619-3957.
We will not discriminate against you for exercising your privacy rights.
11. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: Yes, Virginia residents may have specific privacy rights under the Virginia Consumer Data Protection Act.
If you are a Virginia resident, you may have the right to:
confirm whether we are processing your personal data
access your personal data
correct inaccuracies in your personal data
request deletion of your personal data
obtain a copy of certain personal data you previously provided
opt out of targeted advertising, the sale of personal data, or profiling in certain situations
To exercise your rights, contact us at admin@equinoxguidingservice.com.
If we decline to act on your request, you may appeal by emailing us at the same address.
12. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we may update this Privacy Policy from time to time.
We may revise this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.
13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this Privacy Policy, you may contact us at:
Equinox Guiding Service LLC
20 Mechanic St Suite 101
Camden, ME 04843
United States
Email: admin@equinoxguidingservice.com
Phone: 207-619-3957
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
You may request to review, update, correct, or delete your personal information by contacting us at:
admin@equinoxguidingservice.com
We will review and respond to requests in accordance with applicable law.