COOKIE POLICY
Last updated March 6, 2026
This Cookie Policy explains how Equinox Guiding Service LLC (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit https://equinoxguidingservice.com and any related pages that link to this Cookie Policy (collectively, the “Website”).
Equinox Guiding Service is a professional rock climbing, ice climbing, mountaineering, and climbing instruction service based in Camden, Maine.
This Cookie Policy explains:
what cookies are
why we use them
what types of cookies may be used on our Website
how you can control cookies and similar technologies
In some cases, cookies may collect personal information, or may become personal information if combined with other information.
WHAT ARE COOKIES?
Cookies are small data files placed on your computer, phone, or other device when you visit a website. They are widely used to make websites function properly, work more efficiently, and provide reporting or analytics information.
Cookies set by the website owner (in this case, Equinox Guiding Service LLC) are called first-party cookies.
Cookies set by parties other than the website owner are called third-party cookies. Third-party cookies allow third-party features or functionality to be provided on or through the Website, such as analytics, embedded content, scheduling tools, videos, or advertising.
WHY DO WE USE COOKIES?
We use cookies for several reasons.
Some cookies are required for technical reasons in order for the Website to operate properly. These are often called essential or strictly necessary cookies.
Other cookies help us:
understand how visitors use our Website
improve site performance and user experience
remember preferences
analyze traffic and usage patterns
support embedded features such as scheduling tools or videos
measure the effectiveness of marketing efforts
in some cases, support advertising or retargeting tools
WHAT TYPES OF COOKIES MAY WE USE?
The specific cookies used on our Website may vary depending on the tools and services active on the site at a given time. In general, the Website may use the following categories of cookies:
1. Strictly Necessary Cookies
These cookies are essential for the Website to function. They enable basic features such as page navigation, security, booking flow functionality, and access to secure areas of the site. The Website may not function properly without these cookies.
2. Performance and Functionality Cookies
These cookies help improve how the Website performs and allow enhanced features such as video playback, scheduling tools, and other interactive elements. While not always strictly necessary, they improve the overall experience.
3. Analytics and Customization Cookies
These cookies help us understand how visitors interact with the Website, which pages are viewed, how traffic moves through the site, and how we can improve the user experience. These may include analytics cookies provided by services such as Google Analytics or Squarespace-related tools.
4. Advertising and Marketing Cookies
These cookies may be used to make advertising more relevant, limit repeated ad displays, and measure campaign performance. They may be set by us or by third-party services such as Google, Meta, YouTube, or similar platforms.
EXAMPLES OF COOKIES THAT MAY BE USED
Depending on the tools enabled on the Website, cookies and similar technologies may include those associated with:
Squarespace
Squarespace Scheduling / Acuity Scheduling
Google Analytics
Google Ads
Meta / Facebook Pixel
YouTube embedded video content
Examples may include cookies such as:
PHPSESSID
crumb
_ga
_gid
_ga_*
_fbp
YSC
VISITOR_INFO1_LIVE
These examples are provided for general transparency only. The cookies active on your device may vary depending on the pages you visit and your consent settings.
HOW CAN YOU CONTROL COOKIES?
You have the right to decide whether to accept or reject certain cookies.
If our Website displays a cookie banner or cookie consent manager, you may use it to set your preferences. Strictly necessary cookies usually cannot be rejected because they are required for the Website to function properly.
You can also control cookies through your browser settings. Most browsers allow you to:
view what cookies are stored
block cookies
delete cookies
clear browsing data
restrict third-party cookies
Please note that disabling cookies may affect the functionality of certain parts of the Website, including booking tools, embedded media, forms, or other interactive features.
For more information on browser controls, visit your browser’s help documentation:
Google Chrome
Mozilla Firefox
Safari
Microsoft Edge
Opera
You may also be able to opt out of certain targeted advertising through industry tools such as:
Digital Advertising Alliance
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance
WHAT ABOUT OTHER TRACKING TECHNOLOGIES?
Cookies are not the only way to recognize or track visitors to a website.
We may also use similar technologies such as:
web beacons
pixels
clear gifs
tags
scripts
These technologies help us understand things like:
whether a page has been visited
whether an email was opened
how users navigate through the Website
whether advertising or marketing campaigns were effective
These technologies often work together with cookies, so disabling cookies may also affect how these tools function.
DO WE USE FLASH COOKIES OR LOCAL SHARED OBJECTS?
We do not intentionally rely on Flash cookies or Local Shared Objects as a core part of operating the Website.
However, if any third-party content or legacy embedded tools use similar technologies, those tools may set their own storage or tracking mechanisms. Modern browsers and platforms have largely phased out Flash-based systems, but if you are concerned about device-level storage, you may review your browser and device privacy settings.
DO WE USE TARGETED ADVERTISING?
We may use third-party services that help us understand the effectiveness of advertising and marketing. These services may use cookies or pixels to deliver or measure advertisements that may be relevant to users based on browsing behavior.
These technologies do not usually allow us to directly identify you by name unless you choose to provide information separately.
If active, such services may include:
Google Ads
Meta / Facebook
YouTube
related analytics and advertising partners
You can control some of these through your browser settings, ad settings on third-party platforms, or opt-out tools provided by industry organizations.
HOW OFTEN DO WE UPDATE THIS COOKIE POLICY?
We may update this Cookie Policy from time to time to reflect:
changes to the cookies or technologies we use
changes in our business operations
legal or regulatory requirements
changes to third-party tools or services
When we make updates, we will revise the “Last updated” date at the top of this page.
We encourage you to review this Cookie Policy periodically.
WHERE CAN YOU GET MORE INFORMATION?
If you have questions about our use of cookies or other tracking technologies, you can contact us at:
Equinox Guiding Service LLC
20 Mechanic St Suite 101
Camden, ME 04843
United States
Email: admin@equinoxguidingservice.com
Phone: +1 (207) 619-3957