"1% for the Planet" is a global organization that encourages businesses and individuals to commit to donating at least 1% of their annual revenue to environmental causes.

The initiative was founded in 2002 by Yvon Chouinard, the founder of the outdoor clothing company Patagonia, and Craig Mathews, the owner of the fly-fishing manufacturer Blue Ribbon Flies. The goal of "1% for the Planet" is to create a network of businesses and individuals who are committed to supporting environmental organizations and taking action to address pressing environmental issues.

To participate in "1% for the Planet," businesses and individuals can become members of the organization by pledging to donate at least 1% of their annual revenue or income to approved environmental nonprofit organizations. These organizations focus on various areas of environmental conservation, including climate change, biodiversity, water resources, and more.

As a member, businesses and individuals can choose which environmental nonprofits they want to support from the organization's approved list. By making their annual donations, they contribute to the collective effort of protecting and preserving the environment.

Equinox Guiding Service joined "1% for the Planet" for several reasons:

1. Environmental Commitment: Equinox Guiding Service may have a strong commitment to environmental conservation and sustainability. By joining "1% for the Planet," they demonstrate their dedication to giving back and supporting organizations working to protect the environment.

2. Alignment with Company Values: Equinox Guiding Service might have values that align with the mission of "1% for the Planet." They may prioritize environmental stewardship, responsible outdoor recreation, and the preservation of natural resources. Joining the initiative allows them to put their values into action and contribute directly to environmental causes.

3. Positive Brand Association: Being a member of "1% for the Planet" can enhance Equinox Guiding Service's brand reputation. It signals to their clients and the climbing community that they are committed to making a positive impact on the environment. This association with a respected global movement can attract environmentally-conscious customers who appreciate their dedication to sustainability.

4. Networking and Collaboration: Joining "1% for the Planet" provides Equinox Guiding Service with networking opportunities and connections to like-minded businesses, individuals, and environmental organizations. This collaboration can lead to partnerships, shared knowledge, and collective efforts toward environmental goals.

5. Increased Accountability: By joining "1% for the Planet," Equinox Guiding Service sets a public commitment to donate at least 1% of its revenue to environmental causes. This pledge holds them accountable and ensures that they follow through with their financial contributions. It helps build trust with their customers and stakeholders.

Ultimately, joining "1% for the Planet" allows Equinox Guiding Service to actively participate in a global movement for environmental conservation, showcase their ecological values, and contribute to a better planet through their financial support of approved environmental nonprofit organizations.

It's important to note that the specific guidelines, processes, and requirements for becoming a member of "1% for the Planet" may vary, so it's recommended to visit their official website (onepercentfortheplanet.org) for more information on how to get involved and contribute as a rock climber.